Wells Fargo Holiday Food Bank Matching Challenge


For the third year running, Wells Fargo invites you to help fill plates, hearts, and food banks during the holiday season.

Wells Fargo will match up to $25,000 benefiting Feeding America Southwest Virginia for gifts made online with their national campaign page, www.feedingamerica.org/wellsfargo. Donations will be routed to local food banks like Feeding America Southwest Virginia according to the donor’s billing address zip code.

Additionally, local Wells Fargo branches across the region are also collecting non-perishable food drive items.

Building upon the success of last year’s Holiday Food Bank program, which helped to provide more than 55 million meals nationwide, Wells Fargo encourages customers, team members and community members to join in this year’s effort to help make more meals possible during the holidays.

Through Dec. 31, you can join this effort by:

  • Donating non-perishable goods at any Wells Fargo branch locations.
  • Giving online, through a Wells Fargo ATM, or by texting MEALS to 91990. All three methods count towards the $25,000 available for each local food bank.
  • Signing-up to volunteer at one of our three facilities.

During last year’s Holiday Food Bank program, Wells Fargo team members volunteered more than 9,000 hours at local food banks and expect to increase that support this year through a dedicated effort called “Food Bank Fridays.” Team members in major markets around the U.S. will volunteer at their local Feeding America member food bank and support the program’s goal of making more meals possible this holiday season.