The Juice Drive – 100% Juice for Our Kids

Juice Drive Logo with Grapple Character

Summer isn’t fun when you’re hungry.

You can help keep food insecure children healthy this summer by donating containers of 100% fruit juice as part of Feeding America Southwest Virginia’s eighth annual Juice Drive.

During the month of June, your donations of 100% juice will be collected to benefit the children’s programs in our Summer Feeding network.

What is 100% Juice?

100% juice only contains the juice from fruits and/or vegetables with no added sugars, preservatives or thickeners. The ones with the shortest list of ingredients on the label are best.

Why is 100% Juice so Important?

100% fruit and vegetable juices have the nutrition that is vital to a child’s health and growth.  Anyone who has kids in their lives can tell you that children don’t like to eat veggies and barely get enough fruit – but they do like juice!  100% juice packs a big nutritional punch in a way kids love.

Here’s how you can help:

  • Purchase 100% juice at Roanoke area Kroger locations and drop it off in the designated collection bins in the stores.
  • Donate through the Virtual Juice Drive – where every dollar equals three servings of juice. (1 serving = 6.75 ounces)
  • Collect juice throughout the month at work, church, school and in neighborhoods and deliver them to Feeding America Southwest Virginia. Pick-ups can be scheduled for bulk donations.


Each $1.00 donated = 3 servings of 100% juice!    



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